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Category Archives: gamification of performance

How a gamer is gaming YouTube to become the top channel

Posted on by Posted in adversarial gamification, gamification of performance, gamification of results, strategy .

Full disclosure, I am not a fan of YouTube as a medium for intellectual growth. My children, on the other hand, find deep meaning in watching game videos that they find humorous, engaging, and that I find to be crude representations of teenage idiocy (you kids get off my lawn!)

But I always find a measure of brilliance in anyone who can figure out how to game a system in order to optimize their results. Enter PewDiePie…

So a young swedish guy plays video games on Youtube, does and says ridiculous things and becomes the number one Youtube Channel… Sounds like a hack, in the classical sense of the term, right?

The Game Theorists YouTube channel did a remarkably astute summary of how to use Youtube’s algorithm’s to create a cycle of new views, explaining PewDiePie’s success. You can watch it here:

http://youtu.be/EgMqhEMhVV8

Interesting way to drive engagement. Too bad I can’t go back and video marathon gaming sessions from the late eighties and early nineties to capture crude juvenile humor and make YouTube video stars out of my own group of geeks…

Extrinsic versus intrinsic motivators in game behavior

Fiero- the fierce feeling of winning as a motivating strategy

A Plethora of Gamification articles

Posted on by Posted in gamification of function, gamification of performance .

Thank you @bsdunlap for this book review from Forbes:
Forbes: Gamification Nation

Thanks to @Shpantzer for these two gems on gamifying security related to yesterday’s post on DARPA’s code review game:

http://www.computerworld.com/s/article/9244630/DARPA_makes_games_of_finding_software_vulnerabilities?taxonomyId=17

http://www.sfgate.com/technology/dotcommentary/article/IPad-game-s-underlying-mission-checking-software-5045964.php

Thanks gentlemen!

A security education game from Microsoft

Posted on by Posted in gamification of awareness / knowledge, gamification of performance, gamification theory .

So one of our security rockstars was at ISACA a few weeks back and picked up this beautiful little example of a gamified security education product.

It is a security development life cycle playing card game called “escalation of privilege.” The game allows players to play a threat against a vulnerability type in order to get developers to think through their coding processes. If you, or anyone at Microsoft, know who developed this, I would LOVE to talk with them.

Genius!

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An idea that we are starting to work on.

Posted on by Posted in gamification of awareness / knowledge, gamification of function, gamification of performance, gamification of results .

Brandon Dunlap had an interesting idea for a method to develop security tabletop exercises. We refined it a little, talked to Jan Fogleman, and a new concept in gamified security program development, training, and scenario development is born. More to follow as we build it out, but here is inspiration for those who have a long memory.

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This cartoon was in the first edition Advanced Dungeons and Dragons: Dungeon Masters Guide.

Gamification of Security presentation for ISC2

Training gamification improves job performance

Posted on by Posted in gamification of performance .

http://www.nytimes.com/external/venturebeat/2010/12/01/01venturebeat-study-says-playing-videos-games-can-help-you-76563.html

Kind of expected, considering military and law enforcement scenarios training.

Incorporating video games into work training can help people do their jobs better, according to a new study by the University of Colorado in Denver.
More News From VentureBeat

The study found that trainees who used video games had a nine percent higher retention rate, an 11 percent higher factual knowledge level and a 14 percent higher skill-based knowledge level, according to an announcement today by the game industry trade group, the Entertainment Software Association.

Pauldotcom post,on gamification,

Incentivizing a lifestyle: Gamifying life