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Monthly Archives: June 2014

How a gamer is gaming YouTube to become the top channel

Posted on June 19, 2014 by brasscount Posted in adversarial gamification, gamification of performance, gamification of results, strategy .

Full disclosure, I am not a fan of YouTube as a medium for intellectual growth. My children, on the other hand, find deep meaning in watching game videos that they find humorous, engaging, and that I find to be crude representations of teenage idiocy (you kids get off my lawn!)

But I always find a measure of brilliance in anyone who can figure out how to game a system in order to optimize their results. Enter PewDiePie…

So a young swedish guy plays video games on Youtube, does and says ridiculous things and becomes the number one Youtube Channel… Sounds like a hack, in the classical sense of the term, right?

The Game Theorists YouTube channel did a remarkably astute summary of how to use Youtube’s algorithm’s to create a cycle of new views, explaining PewDiePie’s success. You can watch it here:

http://youtu.be/EgMqhEMhVV8

Interesting way to drive engagement. Too bad I can’t go back and video marathon gaming sessions from the late eighties and early nineties to capture crude juvenile humor and make YouTube video stars out of my own group of geeks…

Leave a comment .
Tags: Game Video, marketing strategy, PewDiePie, YouTube .

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