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Andrew Federspiel on selling your game, is spot on for gamifying management

Posted on December 6, 2013 by brasscount Posted in gamifying management .

Andrew Federspiel on 10 Tips for Writing Board Game Sell Sheets

In my gamifying security presentation, I suggest using intangible returns, such as experiences that your management can receive by funding your security program, as a means to make security a game for management, such as:

What experience can security provide your executives and your board?

  • Earn the “Briefing at Cheyenne Mountain” Badge
  • Earn the “Secret Clearance” Badge
  • Earn the “Best Security Program in Class” Badge
  • Earn the “Q works for me” Badge
  • Earn the “Not FUD But Science” Badge
  • Earn the “We PROTECT our Customers / Infrastructure / Nation” Badge
  • Andrew makes some really great points on punching up your communications to sell your game. A gamified security program will sell using the same techniques. Andrew’s points are:

    1. Sell Them Sex, Not How to Play
    2. Sell the Idea In 5 Seconds
    3. Make Every Sentence a Selling Point
    4. Get to the Strongest Word As Fast As Possible and Kill Superfluous Words
    5. End Every Sentence with a Strong Word
    6. Make Sentences Shorter the Further You Go
    7. Utilize Perspective and Pronouns the Publisher Can Relate To
    8. Tell a Story (my CIIO is all about this, and I find that this makes ALL the difference)
    9. Devote One Section to Why the Game Will Sell
    10. Arrange Your Information Neatly

    Definitely go take a look at this method, its really well thought out.

    Tags: Andrew Federspiel .
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